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October 27, 2020

Trump campaign statement on erroneous Bloomberg story about ad spending

“The Bloomberg story is horribly wrong and should never have been written. The campaign, with the RNC coordinated buy, is up with a seven figure buy in Florida on broadcast TV alone.  In addition in Florida, we are up with six figures in local cable, six figures in Spanish language, and six figures on radio. Our ad buying week by week in the state has been consistent, and the reporting on this issue demonstrates a clear misunderstanding of how ad buying works (and in some cases a misunderstanding of simple addition and subtraction). Last week we announced a $55 million buy over the final two weeks, which is a 40 percent increase over our previous levels.  Just yesterday we added $6 million on top of that for the final week.  Including Florida, the Trump campaign is on television in 12 states and also nationally.  This is sloppy reporting at the highest level.”

- Tim Murtaugh, Trump 2020 communications director

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