- October 01, 2016 -

ICYMI: WaPo: Ivanka Trump Stars In New Campaign Ad To Help Her Father Appeal To Women

"My Father Will Change Outdated Labor Laws So That They Support Women And American Families." - Ivanka Trump

Ivanka Trump Stars In New Campaign Ad To Help Her Father Appeal To Women

Washington Post
Phillip Rucker
September 30, 2016
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Donald Trump's campaign is making its most overt appeal yet to women voters, with a new television ad starring the Republican presidential nominee's older daughter, Ivanka.


"The most important job any woman can have is being a mother, and it shouldn’t mean taking a pay cut," says Trump, 34, who has three small children and is an entrepreneur and an executive in her father's real estate company.

"Donald Trump understands the needs of a modern workforce," she continues. "My father will change outdated labor laws so that they support women and American families. He will provide tax credits for child care, paid maternity leave and dependent-care savings accounts. This will allow women to support their families and further their careers."


Ivanka Trump has long been considered her father's most effective surrogate. The Trump campaign tested the ad featuring Ivanka Trump in a focus group, and the result was "off the charts," and the spot is "one of the top performers we've ever seen," said the official, who spoke on the condition of anonymity to speak candidly.

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